In its retail operations, PT Oscar Mitra Sukses Sejahtera Tbk. adopts an omnichannel approach to respond to a home living market that is increasingly open to the integration of digital and physical channels. This strategy enables broader market reach and greater flexibility in meeting customer needs.

Digital channels serve as the primary platform for product discovery, ordering, and exploration, while physical presence supports customer experience and specific fulfillment needs. This combination reflects evolving shopping behaviors that prioritize convenience and transparency of information.

Management places strong emphasis on visual content development and the overall shopping experience as key elements in building consumer trust. This approach is particularly relevant for furniture products, which require accurate visual representation prior to purchase decisions.

Through a coordinated omnichannel strategy, the Company aims to strengthen its position in the home living market while improving the effectiveness of its sales operations.

In the context of the furniture and home living industry, logistics cost pressures and global supply chain challenges further emphasize the importance of efficient domestic distribution control. The Company therefore continues to optimize storage locations and fulfillment capabilities closer to its primary markets.

This strategy supports improved service reliability and cost efficiency, while reinforcing the distribution network as a core pillar of long-term competitiveness and sustainable growth.