Building an Integrated National Furniture Distribution System
As a publicly listed company, we are committed to developing an integrated and sustainable furniture distribution system.
We believe that efficient distribution, a well-structured retail network, and strong corporate governance form the foundation of long-term growth. Through logistics integration, strategic partnerships, and an omnichannel business model, the Company continues to strengthen its operational scale while delivering sustainable value to shareholders and business partners.
Integrated Distribution
Managing a nationwide distribution network to ensure product availability and supply chain efficiency.
Strategic Partnerships
Collaborating with suppliers and business partners to enhance product competitiveness and operational stability.
Omnichannel Retail
Integrating offline and digital channels to effectively expand market reach.
Operational Efficiency
Optimizing logistics systems and inventory management to improve productivity and margins.
Professional Governance
Operating in accordance with the principles of transparency, accountability, and compliance as a publicly listed company.
Vision
To become a leading integrated furniture distribution and retail company in Indonesia, delivering sustainable value to shareholders, partners, and customers.
Misi
- Strategically expand distribution and retail networks to increase national market share.
- Develop efficient, scalable, and digitally integrated operational and supply chain systems.
- Deliver high-quality furniture products supported by consistent and professional service standards. Implement strong corporate governance (GCG) and uphold transparent, ethical business practices.
- Enhance human capital capabilities to support long-term growth and competitiveness.
Founded as a furniture distribution company, the Company has evolved into a publicly listed enterprise with a national footprint.
Beginning with a network-based distribution model, the Company has progressively strengthened its logistics infrastructure, expanded its retail network, and integrated its nationwide operational systems. Following its transformation into a public company, the organization has entered a more structured growth phase focused on delivering long-term shareholder value.
Board of Commissioners
President Commissioner
Melvin Julian is an experienced legal practitioner with expertise in litigation, corporate law, regulatory compliance, corporate governance, as well as industrial relations and employment law. With extensive experience advising both national and multinational companies, he possesses a strong understanding of legal, compliance, and risk management matters that serve as essential foundations for corporate sustainability and growth.
In his professional practice, Melvin provides strategic legal counsel on investment matters, business development, corporate restructuring, the implementation of Good Corporate Governance (GCG), compliance with laws and regulations, and dispute resolution across various industries. He also has significant experience handling criminal, civil, commercial, labor, and intellectual property matters, and has represented clients before courts, law enforcement authorities, government institutions, and various regulatory agencies in Indonesia.
Prior to joining AF and Partners, Melvin developed his professional career at several prominent Indonesian law firms, including Anggraeni and Partners, PSHP Law, Leks & Co, and Rudyantho & Partners. These experiences enhanced his expertise in litigation, corporate law, business transactions, regulatory compliance, and the resolution of complex disputes.
As the President Commissioner of the Company, Melvin plays a key role in overseeing the policies and management of the Company conducted by the Board of Directors. He ensures the implementation of Good Corporate Governance principles, strengthens the Company’s risk management and compliance systems, and provides strategic guidance to support sustainable business growth and the creation of long-term value for shareholders and stakeholders.
Melvin is a licensed Advocate holding certifications in Civil and Criminal Court Advocacy and is an active member of the Indonesian Advocates Association (PERADI).
Commissioner
Qiu Shaohua is an experienced professional and entrepreneur with more than four decades of experience across various industries, including manufacturing, tourism, investment, and mining. He pursued his education at Sanming Television College from 1983 to 1985, which provided a foundation for the development of his managerial and professional capabilities throughout his career.
He began his career at Sanming Daily Printing Factory in 1985, where he gained extensive experience in operational management and business administration for more than a decade. He subsequently joined Shenzhen Shenhua International Travel Service Co., Ltd. from 1998 to 2003, where he played a key role in business development within the tourism sector and the expansion of business networks. This experience served as an important foundation for establishing and developing the various businesses he would later lead.
Currently, he serves as President Director of PT Sanfu Travel and PT San Long Investment, as well as Commissioner of PT Sanyou Mining Industry. With a distinguished leadership track record spanning multiple industries, Qiu Shaohua possesses extensive expertise in business development, investment management, operational management, and corporate growth strategy formulation. His experience in leading diverse business sectors has enabled him to drive sustainable growth and create long-term value for companies and their stakeholders.
Independent Commissioner
CHRISTIANDI DJAYA SURYANA
Christiandi Djaya Suryana is a professional in finance, taxation, and corporate governance with more than a decade of experience in corporate financial management, tax compliance, internal control, and business administration. He earned a Bachelor’s Degree in Accounting from Trisakti School of Management and has developed strong expertise in supporting business decision-making that emphasizes compliance, efficiency, and sustainable growth.
His career began as a Tax Consultant Staff member at HJ Consultant and Amen Consultant, where he was involved in the preparation of tax reports, tax advisory services, tax reviews, and tax compliance assistance for clients across various industries. This experience provided him with a solid foundation in understanding tax regulations and corporate compliance risk management.
He subsequently served as a Tax Supervisor at PT Yama Trans Gemilang and PT Bintang Setia Abadi, where he was responsible for overseeing the implementation of the companies’ tax obligations, ensuring compliance with applicable tax regulations, and providing strategic recommendations to enhance the effectiveness and efficiency of corporate tax management. In addition, since 2016, he has been actively engaged in distribution and trading businesses, which has broadened his understanding of business operations, supply chain management, and commercial business management.
Currently, Christiandi also possesses extensive experience in managing corporate finance and administrative functions through his role at AF & Partners Law Firm and previously at PT Genggam Teknologi Ponsel. In these positions, he has been involved in the preparation of financial statements, cash flow management, budget oversight, internal control, and the implementation of administrative and financial procedures that support operational effectiveness.
As the Independent Commissioner of the Company, Christiandi performs an independent supervisory role over the Company’s policies and management, ensuring the implementation of Good Corporate Governance principles, strengthening internal control and risk management systems, and providing objective perspectives in the Company’s strategic decision-making processes. His experience in finance, taxation, and compliance serves as a valuable asset in promoting transparent, accountable, and sustainable corporate governance for the benefit of all shareholders and stakeholders of the Company.
Board of Directors
President Director
ALVIEN FEBRYAN
Alvien Febryan is a professional in the fields of law, corporate governance, and corporate strategy, with extensive experience in supporting business operations, commercial transactions, regulatory compliance, and corporate development across various industries. He earned a Bachelor of Laws degree from Bung Karno University and has substantial experience in providing legal assistance and strategic advisory services to both national and international companies.
As the Founder and Managing Partner of AF & Partners Law Firm, Alvien leads the provision of legal services covering corporate law, investment, regulatory compliance, industrial relations, dispute resolution, corporate restructuring, and the implementation of Good Corporate Governance (GCG) principles. Throughout his professional practice, he has advised numerous companies in addressing complex legal and business challenges, including risk management, corporate transactions, business development, and engagement with regulators and stakeholders.
In addition to his legal expertise, Alvien has extensive experience in corporate management and oversight. Since 2018, he has served as Commissioner of PT Tamsar Mandiri Sejahtera, where he has played an active role in providing strategic direction, overseeing management performance, and strengthening corporate governance to support sustainable business growth. This experience has given him a comprehensive understanding of corporate management, business development, risk management, and shareholder value creation.
In the field of organizational leadership, Alvien actively participates in various social and community initiatives through organizations focused on youth development, community empowerment, and cross-sector collaboration. These experiences have further strengthened his leadership capabilities in building synergies, managing resources, and guiding organizations toward achieving their strategic objectives effectively.
As the President Director of the Company, Alvien is responsible for formulating and executing the Company’s business strategy, strengthening corporate governance, enhancing operational performance, managing risks, and developing sustainable business opportunities. With a strong background in law, corporate governance, and corporate strategy, he is committed to driving the Company’s business transformation, strengthening the confidence of investors and stakeholders, and creating sustainable growth and long-term value for shareholders.
Director
WANG XIAOXUAN
Wang Xiaoxuan is a senior executive and entrepreneur with more than 25 years of experience in technology, investment, manufacturing, digital transformation, and international business development. He holds an academic background in Electronic Technology from Fuzhou University and an MBA from HELP University, Malaysia, providing him with a strong combination of technical expertise and business leadership capabilities.
Throughout his career, he has founded, led, and developed various companies across the technology, data intelligence, manufacturing, investment, and electric vehicle sectors. His professional experience includes serving in strategic leadership roles such as Founder, Chairman, Executive Director, Executive Vice President, and General Manager at numerous companies in China, Hong Kong, and Indonesia. He currently serves as General Manager of PT Safast Electric Vehicles Indonesia and Director of PT Olive Power Invest.
With a proven track record in business development, investment management, digital transformation, and the establishment of cross-border strategic partnerships, Wang Xiaoxuan is recognized as a visionary leader capable of driving sustainable growth and creating long-term value for companies and their stakeholders. He possesses extensive expertise in corporate strategy, business expansion, investment development, and corporate governance on an international scale.
Director
JAYDEN LEE
Jayden Lee is a professional in the fields of investment, finance, and international business development, with an educational background from the University of Gloucestershire, United Kingdom. Equipped with a strong understanding of global financial markets and corporate strategy, he has built a distinguished career across various international investment and financial services institutions.
He began his professional career as an Investment Manager at JP Capital Hong Kong, where he was responsible for investment analysis, portfolio management, and identifying business opportunities capable of generating value for investors. His expertise in economics and capital markets subsequently led to his appointment as a Guest Economic Analyst at Xinhua Finance, where he contributed strategic insights and analysis on economic developments and financial market trends.
He later served as President of United Financial Holding Group before being appointed Chief Executive Officer (CEO) of Phoenix Capital Hong Kong. In these leadership roles, he focused on investment strategy development, business expansion, asset management, and the establishment of international strategic partnerships. With extensive experience in the finance and investment sectors, Jayden Lee is recognized as a business leader with a strong strategic vision, deep analytical capabilities, and a commitment to driving sustainable growth and creating long-term value for companies and their stakeholders.
Corporate Secretary
Corporate Secretary
 STEVANY PUTRI
Holding a Bachelor’s Degree in Chinese Language and Literature from Bunda Mulia University Jakarta, she is a professional with more than 10 years of experience in corporate administration, business development, executive relations, cross-cultural communication, as well as professional translation and interpretation. Equipped with strong trilingual proficiency and a deep understanding of the business environments of Indonesia and China, she has contributed to supporting the operations of both national and international organizations, facilitating strategic decision-making, and fostering business partnerships across various industries.
She began her professional career as a journalist for Metro Xinwen at Metro TV, where she developed strong competencies in communication, analysis, and information management, which later became valuable assets in corporate communications and business relations at both national and international levels. Throughout her career, she has also served as Executive Assistant to CEOs of several Indonesian companies and most recently held the position of Executive Assistant to the President Director of Xin Yu Investment Limited, based in Tanzania, East Africa.
With extensive experience in corporate governance, management coordination, corporate communications, and stakeholder relations, she plays an important role in supporting organizational effectiveness and the sustainable execution of corporate strategies.