Building an Integrated National Furniture Distribution System
As a publicly listed company, we are committed to developing an integrated and sustainable furniture distribution system.
We believe that efficient distribution, a well-structured retail network, and strong corporate governance form the foundation of long-term growth. Through logistics integration, strategic partnerships, and an omnichannel business model, the Company continues to strengthen its operational scale while delivering sustainable value to shareholders and business partners.
Integrated Distribution
Managing a nationwide distribution network to ensure product availability and supply chain efficiency.
Strategic Partnerships
Collaborating with suppliers and business partners to enhance product competitiveness and operational stability.
Omnichannel Retail
Integrating offline and digital channels to effectively expand market reach.
Operational Efficiency
Optimizing logistics systems and inventory management to improve productivity and margins.
Professional Governance
Operating in accordance with the principles of transparency, accountability, and compliance as a publicly listed company.
Vision
To become a leading integrated furniture distribution and retail company in Indonesia, delivering sustainable value to shareholders, partners, and customers.
Misi
- Strategically expand distribution and retail networks to increase national market share.
- Develop efficient, scalable, and digitally integrated operational and supply chain systems.
- Deliver high-quality furniture products supported by consistent and professional service standards. Implement strong corporate governance (GCG) and uphold transparent, ethical business practices.
- Enhance human capital capabilities to support long-term growth and competitiveness.
Founded as a furniture distribution company, the Company has evolved into a publicly listed enterprise with a national footprint.
Beginning with a network-based distribution model, the Company has progressively strengthened its logistics infrastructure, expanded its retail network, and integrated its nationwide operational systems. Following its transformation into a public company, the organization has entered a more structured growth phase focused on delivering long-term shareholder value.
Board of Commissioners
President Commissioner
AN SHAOHONG
Mr. An Shaohong brings over 30 years of experience in technology, construction, and international business development. He holds a degree from Zhejiang University and an Executive MBA from Cheung Kong Graduate School of Business. He is actively involved in leading and overseeing companies across the energy and investment sectors. As President Commissioner, he ensures that the Company’s strategic direction and governance align with public company standards.
Commissioner
QIU SHAOHUA
Mr. Qiu Shaohua contributes an international entrepreneurial perspective and cross-sector investment experience, strengthening the Company’s strategic oversight. His extensive experience in business development in Indonesia adds value in supporting corporate governance, business expansion, and regional partnership development.
Independent Commissioner
SANDRA PERKASA
Appointed in 2024, Mr. Sandra Perkasa brings a professional background in marketing and business development, with over seven years of experience supporting corporate growth strategies and strengthening market relationships.
Board of Directors
President Director
WANG XIAOXUAN
Mr. Wang Xiaoxuan is an executive with over 20 years of experience in strategic investment, manufacturing, and cross-sector business development across Asia. He holds a degree from Fuzhou University and an MBA from HELP University Malaysia. He has a proven track record of building and leading companies through expansion and sustainable growth phases. As President Director, he drives corporate strategy, strengthens governance, and focuses on delivering long-term shareholder value through operational discipline and measured expansion.
Director
CHEN CHUNMING
Mr. Chen Chunming brings over 10 years of experience in corporate leadership, investment, and company management. He has led organizations across non-bank financing, business consulting, and technology sectors, with a strong focus on disciplined governance and sustainable growth.
He previously served as General Manager at Fujian Chuangcheng Non-Financing Guarantee Co., Ltd., and as Director at Shaanxi Yijian Tianhong Technology Co., Ltd. With an academic background in Business Management and Financial Sciences, Mr. Chen has extensive experience in strategic oversight, prudent risk management, and contributing to long-term shareholder value creation.
Director
CHEN CHAOYING
Mr. Chen Chaoying has more than 30 years of experience in financial management and corporate leadership. He holds degrees in Accounting from Fuzhou University of Finance and Economics and in Economic Management from Sichuan University. He is recognized for his strong financial discipline and commitment to enhancing corporate governance.
During his 25-year tenure as Finance Manager at Hongkuan Industrial Park, he led financial management and industrial asset optimization initiatives. From 2019 to 2025, he served as President Director of PT Indonesia Huashang Management, where he led the company’s expansion and strengthened its operational structure.
He plays a strategic role in maintaining capital efficiency, transparency, and sustainable business growth.
Director
HABIBI SIMORANGKIR
Mr. Habibi Simorangkir holds a degree in Civil Engineering from Universitas Kristen Indonesia (2011–2016) and brings strong expertise in project management, construction supervision, and quality control across national and private-sector strategic projects.
Prior to his current role as Marketing Manager at PT Safast Electric Vehicle Indonesia (2024–present), he served as Quality Control Manager at PT NEPC and held key project leadership roles as Site Manager and Site Supervisor at several national and international construction firms.
With a combination of technical expertise and field leadership experience, he plays a key role in ensuring quality standards, operational efficiency, and disciplined, results-oriented project execution.
Corporate Secretary
Corporate Secretary
 STEVANY PUTRI
Ms. Putri holds a Bachelor’s degree in Chinese Language and Literature from Universitas Bunda Mulia. She has experience working closely with executive leadership across various national and international companies, supporting management coordination and corporate activities.
Through her experience as an Executive Assistant at the management level, she has developed strong capabilities in facilitating executive communications, cross-functional coordination, and administrative processes that support corporate operations.
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In her current role as Corporate Secretary, she supports the Company’s communication with stakeholders and helps ensure transparency, disclosure, and adherence to good corporate governance practices.